I should have left a positive review loooooong time ago, as I think it's difficult to find a makeup product that works consistently, and doesn't change formulas or disappear because a new trend has taken over. This is the one and only affordable eyeliner that has amazing staying power, is pitch black, and doesn't irritate my very sensitive eyes even if it gets into them or if I very occasionally (gasp) sleep a night in it because, yes, I'm lazy. I have been using these eyeliner pencils for over ten years now, and while it's nice to try out some more high end eyeliners once in a while, I can't really afford that on a regular basis, and Almay always saves me in a tight spot. I am scared that they will discontinue it, but so far was able to find it on Amazon without fail. I do use an eyeshadow primer with it (usually Urban Decay, which is often on sale on their site and is the best in my humble opinion) but I bet Almay makes primers now too, and if you are a normal civilized person, meaning not like me ( I tend to periodically stick my fingers in my eyes or accidentally rub them forgetting that I got makeup on, resulting in having to fix my eyeliner a bit throughout the day), it will stay on all day without smudging, no joke. It's soft enough to be easy to apply, and so black it really cheers up my Gothy soul.Highly recommend!